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PERFORM OR PERISH

机译:执行或灭亡

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摘要

At 8 a.m. on a dreary Wednesday in London, Jeff Clarke, the square-jawed CEO of travel-services provider Travelport, listens as managers explain why their division is losing money. They tick off a list of problems: technology errors, fewer bookings, higher marketing costs, and on and on. One executive estimates that the business could break even in 2009. Clarke has a different idea: 2008. "Be aggressive!" he commands. For Clarke, the onetime chief operating officer of Computer Associates International who took over at Travelport in April, 2006, such exhortations aren't cheesy bits of CEO stagecraft—they're expressions of deep-seated fear.
机译:伦敦沉闷的周三早上八点,旅行服务提供商Travelport的下巴首席执行官杰夫·克拉克(Jeff Clarke)听着,经理们解释了他们的部门亏损的原因。他们列出了一系列问题:技术错误,更少的预订,更高的营销成本等等。一位高管估计,该业务可能在2009年实现收支平衡。克拉克的想法则不同:2008年。他命令。对于曾经在2006年4月在Travelport接任国际计算机协会国际业务的首席运营官克拉克(Clarke)而言,这种劝告并不是CEO舞台艺术的俗气,而是对根深蒂固的恐惧的表达。

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