Hasbro's Little Cash Cows

Christopher Palmeri

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Hasbro's Little Cash Cows

机译：孩之宝的小摇钱树

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Hasbro has long been known for its toys for boys: Transformers, Star Wars light sabers, and the original action figure, G.I. Joe. Now it has found something for girls that is so popular it gets as much space in Toys 'R'Us as Barbie dolls: the Littlest Pet Shop, a collection of inch-tall kittens, puppies, hamsters, and turtles that inhabit a pet store. Littlest Pet Shop's success has helped send sales of girls' toys soaring at Hasbro—from $60 million to more than $600 million in five years. What's really interesting is that it's an old brand executives have just dusted off. The Littlest Pet Shop was first introduced in 1992 to modest acclaim. After four years enthusiasm dwindled, and the line was retired.

机译：孩之宝（Hasbro）长期以来一直以其男孩玩具而闻名：变形金刚，《星球大战》轻型军刀和原始动作人物G.I.乔现在，它已经发现了一种对女孩非常受欢迎的东西，它在“反斗城”中获得的空间与芭比娃娃一样多：Littlest Pet Shop，这是一家居住在宠物店里的矮小的小猫，小狗，仓鼠和乌龟的集合。 Littlest Pet Shop的成功推动了孩之宝女孩玩具的销量飙升，五年内从6000万美元增长到超过6亿美元。真正有趣的是，这是一个老品牌高管刚刚尘土飞扬的事情。 Littlest Pet Shop最初于1992年成立，并因此获得了好评。四年后热情下降，这条线退了。

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《Business week》 |2007年第4064期|p.66|共1页
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Christopher Palmeri;
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中图分类贸易经济;世界经济问题;
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6. OHIP no longer cash cow for US-based addiction-treatment centres province says [O] . Milan Korcok 1991

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7. World-championship-caliber Scrabble☆☆SCRABBLE® is a registered trademark. All intellectual property rights in and to the game are owned in the USA by Hasbro Inc., in Canada by Hasbro Canada Corporation, and throughout the rest of the world by J.W. Spear Sons Limited of Maidenhead, Berkshire, England, a subsidiary of Mattel Inc. [O] . Sheppard Brian 2002

机译：世界冠军级别的拼字游戏☆☆SCRABBLE®是注册商标。游戏内和游戏的所有知识产权均由美国孩之宝公司（Hasbro Inc.）在美国拥有，加拿大孩之宝公司（Hasbro Canada Corporation）在加拿大拥有，而J.W.则在全球其他地区拥有。美泰公司的子公司，英国伯克郡梅登黑德的Spear＆Sons Limited

Hasbro's Little Cash Cows

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