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>THE HOTTEST TECH OUTFIT YOU NEVER HEARD OF Peter Chou's High standards, and an alliance with Microsoft, have turbocharged handset maker HTC
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THE HOTTEST TECH OUTFIT YOU NEVER HEARD OF Peter Chou's High standards, and an alliance with Microsoft, have turbocharged handset maker HTC
BILL GATES HAS A SECRET weapon--a little-known Taiwanese company with bland name of High Tech Computer Corp. Mi-soft Corp. has long wanted to extend Windows territory to include smartphones, those souped-up handsets that can duplicate many of a desktop's functions. But Microsoft needs partners to make the gadgets, and a key one is HTC. Microsoft collects a royalty on every Windows-operated smartphone and PDA phone HTC sells to cellular operators like Cingular, Mobile, and Vodafone, who in turn slap their own brands on its devices. The collaboration between Microsoft and HTC is intense. "There's shared DNA across both companies," says Scott Horn, general manager of Microsoft's Mobile & Embedded Div. What keeps Microsoft loyal to this obscure operation? Peter Chou, HTC's demanding boss. While many Taiwanese companies have a reputation for cutting costs to the bone, HTC's president often takes the expensive step of forcing his engineers back to the drawing board to get things exactly the way he wants them. For instance, Chou sent a new handset model code-named "Star Trek" back to the lab repeatedly because he wasn't satisfied with its sound and video features. "This is the fourth generation, but the first one we'll ship," he says. "I killed the first three.
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