One Way to Get New Investors

LAUREN YOUNG

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One Way to Get New Investors

机译：吸引新投资者的一种方法

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Free mutual fund shares: It sounds too good to be true. But Shlomo Eplboim is indeed giving away shares of his Blue & White Fund, which has gained nearly 32% since it opened in February, 2003. Naturally, there's a catch. The recipient must be an American boy or girl celebrating a religious rite: a first communion, confirmation, bar or bat mitzvah. Meet that criterion, and Eplboim will provide a certificate worth $18 in fund shares. The number 18 is important. In Hebrew, the letters that make up 18 also spell chai, which means "life."

机译：免费共同基金份额：听起来太好了，难以置信。但是Shlomo Eplboim确实是在放弃他的Blue＆White基金的股份，该基金自2003年2月成立以来已经上涨了近32％。自然地，有一个陷阱。接受者必须是庆祝宗教仪式的美国男孩或女孩：第一次圣餐，确认书，戒律或蝙蝠礼。达到该标准，Eplboim将提供价值18美元的股票证书。数字18很重要。在希伯来语中，组成18的字母也拼写chai，意思是“生命”。

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《Business week》 |2004年第3835期|p.100|共1页
作者
LAUREN YOUNG;
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中图分类贸易经济;世界经济问题;
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One Way to Get New Investors

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