ADVERTISERS ARE STILL HIDING OUT

Tom Lowry; Ronald Grover

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ADVERTISERS ARE STILL HIDING OUT

机译：广告商仍在躲避

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Welfare mother and aspiring author J.K. Rowling probably wasn't thinking of media industry returns when she sat down in 1990 to write a fantasy novel about an 11-year-old wizard. But Harry Potter ended up being about the only magic in an otherwise dreary 2001 for the media and entertainment business. Warner Bros.' movie adaptation of Rowling's Harry Potter and the Sorcerer's Stone is expected to pull in $400 million in box office receipts by yearend and upwards of $250 million in sales of Potter paraphernalia ranging from broomsticks to video games.

机译：福利母亲和有抱负的作家J.K.当罗琳在1990年坐下来写一部有关11岁巫师的奇幻小说时，她可能没有想到媒体行业的回报。但是哈利·波特最终成为了媒体和娱乐业一个沉闷的2001年唯一的魔咒。华纳兄弟。'电影罗琳的《哈利·波特》和《魔法石》改编的电影有望在年底前获得4亿美元的票房收入，从扫帚到电子游戏等各种波特产品的销售额将超过2.5亿美元。

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《Business week》 |2002年第3765期|p.100-101|共2页
作者
Tom Lowry; Ronald Grover;
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New York;

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正文语种 eng
中图分类贸易经济;世界经济问题;
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机译：nad厌倦了“保密”的警察; 广告商是'隐藏球'吗？
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ADVERTISERS ARE STILL HIDING OUT

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