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WHY WE'RE SO FAT

机译:为什么我们这么胖

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When McDonald's Corp. shareholders met in May on the corporate campus adjoining Hamburger University in Oak Brook, Ill., CEO Jack M. Greenberg expected an angry crowd. Sales were stagnant. The company's earnings had declined for six consecutive quarters. And 2001 was the company's worst year ever for profits. Yet Greenberg didn't field a single query on the company's finances. Where is the diet plate? someone asked. What about a veggie burger? asked another. Greenberg replied that the company is testing veggie burgers in Canada. And a veggie wrap is being offered in New York―but it isn't selling. "We would love to find the right product we can sell a lot of," he said. Indeed, the company's sagging profits might be a sign of the nation's growing concern about nutrition: Americans are getting fatter at an alarming rate, and some of them are worried enough, perhaps, to skip those trips to the Golden Arches. Obesity is, by far, the nation's leading health problem. A report in the Oct. 9 Journal of the American Medical Assn. found that 30.5% of Americans are obese, up from 22.9% a decade ago. And 64.5%, or nearly two-thirds, are overweight. The researchers also found that 15% of children aged 6 to 19 are overweight. More than vanity is at stake: Obesity raises the risk of heart disease, cancer, diabetes, high blood pressure, angina, and lung disease, among other ailments. It accounts for about 300,000 deaths a year, second only to tobacco.
机译:麦当劳公司的股东于五月在毗邻伊利诺伊州奥克布鲁克的汉堡大学的公司园区举行会议时,首席执行官杰克·格林伯格(Jack M. Greenberg)感到愤怒。销售停滞。该公司的收益已连续六个季度下降。 2001年是该公司有史以来最糟糕的利润年度。然而,格林伯格没有对公司的财务状况进行任何查询。饮食板在哪里?有人问。素食汉堡呢?问另一个。格林伯格回答说,该公司正在加拿大测试素食汉堡。纽约正在提供素食包装,但没有卖出去。他说:“我们希望找到可以销售很多产品的合适产品。”的确,该公司的利润下降可能表明该国日益关注营养:美国人正以惊人的速度变得肥胖,其中一些人担心的事可能会跳过那些去金拱门的旅行。到目前为止,肥胖是美国主要的健康问题。 10月9日的《美国医学会杂志》上的一份报告。研究发现30.5%的美国人肥胖,而十年前为22.9%。超重率为64.5%,即近三分之二。研究人员还发现,年龄在6至19岁之间的儿童中有15%超重。不仅仅是虚荣心:肥胖会增加患心脏病,癌症,糖尿病,高血压,心绞痛和肺部疾病等疾病的风险。每年约有30万人死亡,仅次于烟草。

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