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THE BATTLE FOR THE GERMAN TV SCREEN

机译:德国电视屏幕之战

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Liberty Media Corp. Chairman John C. Malone knew how to make political allies when he toured Germany in mid-November to push his plans to build up the nation's cable television network. The Englewood, (Colo.)-based cable czar dangled a promise of 10,000 new jobs in a country with rising unemployment and elections approaching next year. Sure enough, Malone won an audience with power brokers such as Bavarian Prime Minister Edmund Stoiber and even Chancellor Gerhard Schroder. "He really knows his business," says Bernd Schiphorst, media adviser to the city of Berlin, who lunched with Malone and Berlin Mayor Klaus Wowereit at the Berlin Capital Club, a tony rooftop restaurant.
机译:自由媒体公司董事长约翰·C·马龙(John C. Malone)在11月中旬访问德国,推动其建立国家有线电视网络的计划时,就知道如何结成政治同盟。沙特的沙皇(C沙皇)悬而未决,承诺在一个失业率上升和明年选举临近的国家中提供10,000个新工作。果然,马龙赢得了巴伐利亚总理埃德蒙·斯托伯(Edmund Stoiber)甚至总理格哈德·施罗德(Gerhard Schroder)等权力经纪人的关注。柏林市的媒体顾问Bernd Schiphorst说:“他真的很了解自己的生意。”他在马尼(Malone)和柏林市长Klaus Wowereit的柏林首都俱乐部(一家有钱的屋顶餐厅)共进午餐。

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