Forget about winning the Super Bowl. Some NFL teams would be tickled just to finish the season with their bills paid. As franchise costs go as high as $800 million, newly minted football owners are scrambling for fresh ways to raise revenues and meet their mortgages. Most have already squeezed the last penny out of the fans through personal-seat licenses, $150 tickets, and $6 hot dogs. Now, it's the media's turn to pay up.
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