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Exit, Part Ⅲ: Closing The Sale

机译：退出，第三部分：结束销售

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What many pronouncements about IPOs ignore is that the most stable, $100 million company that all but guarantees in its registration statement that it will be able to increase net profits payable as dividends to investors by 5 percent per year, will attract little market interest compared to a higher (but measurable) risk investment holding out the possibility of greater returns. Why? Simply, no one invests in an IPO for returns that could be achieved even more surely by buying a Treasury bond. The story that attracts investors is the higher risk, but much higher potential reward, play that features proven management; a history of growth in revenues, profits and market share; and a believable business plan showing how the capital raised will allow the business to grow and take advantage of market opportunities that it would otherwise have to forego or defer.
机译：关于IPO的许多声明都忽略了，最稳定，价值1亿美元的公司，除了在其注册声明中几乎保证，它将能够以每年派发给投资者的股息的方式增加应支付的净利润5％外，与之相比，它几乎不会吸引市场兴趣较高（但可衡量）的风险投资，排除了获得更高回报的可能性。为什么？简而言之，没有人投资IPO以获得通过购买国债甚至可以更确定地获得的回报。吸引投资者的故事是较高的风险，但潜在的报酬要高得多，其特点是经过验证的管理；收入，利润和市场份额增长的历史；以及令人信服的商业计划，该计划表明所筹集的资金将如何使企业发展并利用本应放弃或推迟的市场机会。

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