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How to Scale Crowdsourcing Platforms

机译：如何扩展众包平台

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摘要

Innovative companies are building their business upon the participation of crowds. These crowdsourcing business models are powerful because they are scalable. By encouraging external innovators to contribute to value creation, crowdsourcing innovation platforms have the capability to grow significantly in size and revenue without equally increasing its costs. However, quickly and sustainably scaling crowdsourcing platforms is a daunting challenge. This article considers more than 20 leading crowdsourcing ventures to identify scaling challenges and strategies. The resulting framework presents scaling paths for managers of crowdsourcing ventures as well as executives of traditional companies who seek to build scalable crowdsourcing platforms.
机译：创新型公司正在人群的参与下建立自己的业务。这些众包业务模型具有强大的功能，因为它们具有可扩展性。通过鼓励外部创新者为创造价值做出贡献，众包创新平台具有在不增加成本的情况下大幅增加规模和收入的能力。但是，快速且可持续地扩展众包平台是一项艰巨的挑战。本文考虑了20多家领先的众包企业，以确定扩展挑战和策略。由此产生的框架为众包企业的经理以及寻求构建可扩展众包平台的传统公司的高管提供了扩展路径。

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