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How to Manage Crowdsourcing Platforms Effectively?

机译:如何有效管理众包平台?

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摘要

To profit from crowdsourcing, organizations can engage in four different approaches: microtasking, information pooling, broadcast search, and open collaboration. This article presents 21 governance mechanisms that can help organizations manage their crowdsourcing platforms. It investigates the effectiveness of these governance mechanisms in 19 case studies and recommends specific configurations of these mechanisms for each of the four crowdsourcing approaches. Also, it offers guidance to organizations that host a crowdsourcing platform by providing recommendations for implementing governance mechanisms into their platforms and building up governance capabilities for crowdsourcing.
机译:为了从众包中获利,组织可以采用四种不同的方法:微任务,信息池,广播搜索和开放式协作。本文介绍了21种治理机制,可以帮助组织管理其众包平台。它在19个案例研究中调查了这些治理机制的有效性,并针对四种众包方法中的每一种,建议了这些机制的具体配置。此外,它通过为在其平台上实施治理机制的建议和为众包构建治理能力的建议,为托管众包平台的组织提供指导。

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