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Strategy as Diligence: PUTTING BEHAVIORAL STRATEGY INTO PRACTICE

机译:作为勤奋的策略:将行为策略付诸实践

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摘要

Researchers in behavioral strategy are producing new insights on strategic decision making. At the same time, a few pioneering companies are discovering ways to put behavioral strategy into practice. This article draws on behavioral research and strategy practice to present an approach called diligence-based strategy. In markets comprised of people rather than rational economic agents, the analysis of competitive advantages matters less than the diligent execution of fundamental activities. Diligence-based strategy offers an applied method for formulating and executing strategy in organizations, showing how managers can leverage technology and management discipline to drive business success in the twenty-first century.
机译:行为策略研究人员正在对战略决策产生新见解。同时,一些开拓性公司正在探索将行为策略付诸实践的方法。本文利用行为研究和策略实践来提出一种称为基于勤勉策略的方法。在由人而不是理性的经济主体组成的市场中,竞争优势的分析比勤奋地执行基本活动更重要。基于勤奋的策略为组织中制定和执行策略提供了一种实用的方法,显示了管理人员如何利用技术和管理纪律来推动二十一世纪的业务成功。

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