Strategies for Higher Education in the Digital Age

Ghemawat Pankaj

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Strategies for Higher Education in the Digital Age

机译：数字时代的高等教育战略

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This article analyzes online technology strategically from the perspective of traditional (face-to-face) providers of higher education. Analysis of current and projected relative positions explains why face-to-face providers need to take online technology seriously. But both pure strategies-entirely face-to-face and entirely online-have significant limitations from their perspective, directing attention toward mixed or blended strategies, for which a strategic typology, illustrated with a broad range of examples, is provided. Moving from an entirely face-to-face approach to a blended one is likely to generate some implementation challenges, which are also addressed.

机译：本文从传统（面对面）高等教育提供者的角度，对在线技术进行了战略性分析。对当前和预计相对位置的分析说明了为什么面对面提供者需要认真对待在线技术。但是，纯策略（完全面对面的策略和完全在线的策略）从它们的角度来看都有很大的局限性，将注意力转移到混合策略或混合策略上，为此提供了策略示例，并举例说明了许多示例。从完全面对面的方法过渡到混合方法可能会带来一些实施挑战，这些挑战也已得到解决。

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来源
《California management review》 |2017年第4期|56-78|共23页
作者
Ghemawat Pankaj;
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作者单位

IESE Business Sch, Global Strategy, Barcelona, Spain|NYU, Stern Sch Business, Management & Strategy, New York, NY 10003 USA|NYU, Ctr Globalizat Educ & Management, Stern Sch Business, New York, NY 10003 USA;

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类
关键词
education; strategic management; technological innovation;

机译：教育;战略管理;技术创新;

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Strategies for Higher Education in the Digital Age

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