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Consumer Markets for Remanufactured and Refurbished Products

机译：翻新和翻新产品的消费市场

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摘要

Consumer product returns in the United States are approaching three-hundred billion dollars annually. In the majority of cases, the returned products are perfectly functional convenience returns. Managers have a multi-billion dollar profit opportunity to reuse the products by strategically employing remanufacturing. Yet, remanufacturing has multiple barriers that must be understood and addressed. This article addresses several key managerial issues regarding remanufactured consumer products. First, will consumers buy remanufactured products? Second, will the green consumer segment desire remanufactured products? Third, will remanufactured product sales cannibalize new product sales? Finally, this article provides guidance regarding pricing and cannibalization mitigation strategies.
机译：美国的消费产品回报每年接近三千亿美元。在大多数情况下，退回的产品都是功能完善的便利退货。管理人员拥有数十亿美元的利润机会，可以通过战略性地采用再制造来重复使用产品。然而，再制造具有多个必须理解和解决的障碍。本文解决了与再制造消费品有关的几个关键管理问题。首先，消费者会购买再制造产品吗？第二，绿色消费者细分市场是否渴望再制造产品？第三，再制造产品销售会蚕食新产品销售吗？最后，本文提供了有关定价和同类产品缓解策略的指南。

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