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首页> 外文期刊>Canadian journal of communication >From the Natural to the Manmade Environment: The Shifting Advertising Practices of Canada's Oil Sands Industry
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From the Natural to the Manmade Environment: The Shifting Advertising Practices of Canada's Oil Sands Industry

机译：从自然环境到人工环境：加拿大油砂行业的广告惯例不断变化

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Background This article uses basic thematic content analysis (n = 80) and qualitative visual analysis to examine how still advertisements produced by Canada's oil sands industry changed between 2006 and 2015.Analysis The article argues that early industry advertisement campaigns had a strong environment focus with the objective of linking industry's interest in oil with a visual commitment to preserving, reclaiming, and restoring the natural environment.Conclusions and implications In subsequent campaigns, however, industry is shown to undertake a multidimensional campaigning strategy, the most prominent of which is lifestyle messaging that celebrates oil's ubiquity in consumer culture. The shift to "selling oil sands without oil sands" highlights the need for scholars to widen the aperture of what is traditionally considered environmental imagery from the natural environment to the human-made environment.
机译：背景信息本文使用基本主题内容分析（n = 80）和定性视觉分析方法，研究了加拿大油砂行业在2006年至2015年之间生产的静止广告如何发生变化。分析认为，早期行业广告活动的重点是环境。结论和意义然而，在随后的运动中，工业被证明是采取了多维运动策略，其中最突出的是生活方式信息，其目的是将工业对石油的兴趣与视觉上对保护，回收和恢复自然环境的承诺联系起来。庆祝石油在消费文化中的普及。向“不带油砂的无油砂销售”的转变凸显了学者们需要扩大从自然环境到人工环境的传统环境图像的范围。

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