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Impacts of Authority and Unanimity on Social Conformity in Online Chats about Climate Change

机译:在有关气候变化的在线聊天中,权威和一致对社会整合的影响

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Background The purpose of this study was to examine whether two variables of persuasive communication, authority and unanimity, induce social conformity when people communicate over digital social media without knowing each other.Analysis Data collection was based on a mixed methodology. In all, 26 subjects were tested (N = 26).Conclusions and implications The research showed that the tendency of conforming to groups is maintained in online communications. However, the level of such conformity is not as high as the level that prevails in face-to-face communication.
机译:背景技术这项研究的目的是检验当人们在不认识对方的情况下通过数字社交媒体进行交流时,说服性沟通的两个变量(权威和一致)是否诱发了社会整合。分析数据收集基于混合方法。总共测试了26名受试者(N = 26)。结论和意义研究表明,在线交流中保持了遵守团体的倾向。但是,这种一致性的程度不如面对面交流中普遍存在的程度。

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