Tactics of persuasion have become commonplace in a media environment shaped by promotional culture. Television shows visualizing crisis management experts, spectacular election campaigns, and partisan manoeuvring-such as Scandal and House of Cards-illuminate parallels between their fictional worlds and contemporary political reality that resonate with popular culture. Marshall Soules' Media, Persuasion and Propaganda is a timely contribution that offers a preliminary introduction to the key debates, concepts, and scholars theorizing strategies and techniques of influence as a continuously expanding topic of inquiry for media studies. Media, Persuasion and Propaganda stresses the need to situate scholarly and popular views of deception, publicity, and marketing within an mterdisciplinary context in order to identify how such elements' function across different media, such as orality, news media, advertising, political discourse, cinema, documentary, and performance art. Soules aims to highlight the political, cultural, and economic factors that influence how messages are constructed and circulated in public discourse.
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