Authentic: The Politics of Ambivalence in a Brand Culture

Jenna Jacobson

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Authentic: The Politics of Ambivalence in a Brand Culture

机译：真实性：品牌文化中的矛盾政治

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Authenticity: a word that is seemingly so overused that it provokes both pundits and supporters. Authenticity appears at odds with branding, yet as Sarah Banet-Weiser argues in her compelling book, Authentic: The Politics of Ambivalence in a Brand Culture, there are "authentic" branded citizens, branded creativity, branded politics, branded religion, and even branded self-identity. The central focus of this book is how can we live an authentic life with and through brands. Authentic is a timely book that stands in opposition to, or as an appropriate critical backdrop to, understanding the hype surrounding self-branding, authenticity, and individuality.

机译：真实性：这个词似乎被过度使用，以至引起专家和支持者的注意。真实性与品牌形象不符，但正如莎拉·贝纳特·韦瑟（Sarah Banet-Weiser）在其引人注目的书《真实性：品牌文化中的矛盾政治》中所指出的那样，存在着“真实的”品牌公民，品牌创造力，品牌政治，品牌宗教，甚至品牌自我认同。本书的重点是我们如何与品牌合作并通过品牌过上真实的生活。真实的书是一本及时的书，与理解自我品牌，真实性和个性的炒作背道而驰，或作为适当的批判背景。

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《Canadian journal of communication》 |2013年第4期|673-676|共4页
作者
Jenna Jacobson;
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University of Toronto;

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Authentic: The Politics of Ambivalence in a Brand Culture

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