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首页> 外文期刊>Canadian journal of communication >Busy Bee, Tough Mom, Farmer's Daughter: The Canadian Business Press Portrayal of Annette Verschuren
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Busy Bee, Tough Mom, Farmer's Daughter: The Canadian Business Press Portrayal of Annette Verschuren

机译：忙碌的蜜蜂，艰难的妈妈，农民的女儿：加拿大商业新闻社对安妮特·范舒伦的刻画

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This article challenges assertions made by business magazine editors that the business press plays no role beyond reporting on women's executive advancement-or lack thereof. The study begins with the latest reported statistics on women's leadership roles in corporate Canada and a summary of the most common explanations for these numbers. The second half of the paper goes on to examine the Canadian print media coverage of Annette Verschuren, a woman who defied the executive odds, it argues that although Verschuren is prominently featured in the business press, gendered stereotyping, which has been identified as a major obstacle to women's promotion, is reinforced in that coverage by both the framing of her story and the language and imagery used to describe her and her accomplishments.
机译：本文对商业杂志编辑的断言提出质疑，即商业新闻除了报道女性行政管理能力的提升（或不足）以外，没有发挥任何作用。这项研究从有关加拿大公司中女性领导角色的最新报道统计数据开始，并总结了有关这些数字的最常见解释。该论文的下半部分继续研究加拿大印刷媒体对安妮特·范舒伦（Annette Verschuren）的报道，该女子无视行政可能性，但她认为尽管范舒伦在商业媒体中占有突出的地位，但性别陈规定型观念已被认为是主要的她的故事框架以及描述她和她的成就所使用的语言和图像都增加了覆盖妇女的障碍。

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