Eating pizza may not spring to mind as a quick way to weight loss, but for the Italian mozza-rella producer Gruppo Francia, switching the packaging of the private-label Cucina brand of mozzarella cheese-marketed by German discount retailer Aldi-to the new SuperLight pot from RPC Superfos is shedding a lot of serious tonnage across its supply chain. Weighing less than half the brand's previous packaging, the SuperLight pod is made of a single material, polypropylene, making it easier to recycle, while its compatibility with the IML (in-mold labeling) process enables more effective brand differentiation through the use of high-quality images and graphics.
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