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Ferrero, Ferrara win 4 2019 Product of the Year Awards

机译:费雷罗(Ferrero),费拉拉(Ferrara)赢得4 2019年度产品奖

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Ferrero Group and its affiliate, Ferrara Candy Co., won big at the 2019 Product of the Year Awards, sweeping the confectionery categories and one snack category. Launched more than three decades ago, the consumer-voted Product of the Year Awards are designed to highlight product quality and innovation. Award winners are backed by the votes of 40,000 consumers in a study conducted by research partner Kantar, a global leader in consumer research. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. Ferrero's Tic Tac Gum won in the Gum category. Available in Freshmint, Spearmint, Cool Watermelon and Cool Tropical flavors, the gum's hard shell coating offers a crunchy first bite. Its resealable, transparent plastic box and small pieces allow for easy on-the-go consumption. Kinder Joy, launched by Ferrero in 2017, took the Kids Novelty Snack category. The surprise-inside treat is encased in a plastic egg with separately-sealed halves. One half features smooth cocoa and sweet cream topped with crispy wafer bites, and the other half has a mystery toy.
机译:费雷罗集团及其关联公司费拉拉糖果公司(Ferrara Candy Co.)在2019年度产品奖中赢得了大奖,涵盖了糖果类别和零食类别。超过三十年前推出的“年度消费者最佳产品奖”旨在突出产品质量和创新。一项由全球消费者研究领导者研究合作伙伴Kantar进行的研究表明,获奖者将获得40,000位消费者的支持。获奖产品将于每年的2月发布,并有权在两年的市场营销传播中使用“年度产品”徽标。费雷罗的Tic Tac Tum口香糖在口香糖类别中获胜。口香糖的硬壳涂层具有新鲜薄荷,留兰香,凉爽的西瓜味和凉爽的热带风味,可口香脆。其可重新密封的透明塑料盒和小件便于随身携带。由费列罗(Ferrero)在2017年推出的Kinder Joy荣获“儿童新奇小吃”类别。令人惊讶的内部款待装在一个塑料鸡蛋中,并分别密封两半。一半带有光滑的可可和甜奶油,上面放着酥脆的威化饼干,另一半则带有神秘玩具。

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  • 来源
    《Candy industry》 |2019年第3期|12-12|共1页
  • 作者

    Alyse Thompson;

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