Product variety, transparency can help consumers meet dietary needs

Alyse Thompson

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Product variety, transparency can help consumers meet dietary needs

机译：产品种类丰富，透明度高，可以帮助消费者满足饮食需求

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Consumers are educated about food now more than ever, thanks to smartphone technology, improved labeling and growing awareness of changing dietary requirements and restrictions. But that still might not be enough, according to a recent survey by London-based food search engine developer Spoon Guru. The survey revealed that 76 percent of its 2,000 U.S. respondents have unintentionally consumed food restricted from their diet. More than half of respondents cited being served the wrong food by waitstaff in bars and restaurants, while 37 percent listed poor food labeling as the second most common reason for purchasing incorrect products.

机译：借助智能手机技术，改进的标签以及不断变化的饮食要求和限制，人们现在比以往任何时候都对食物有了更多的了解。但是，总部位于伦敦的食品搜索引擎开发商Spoon Guru最近进行的一项调查显示，这可能还不够。调查显示，在2000名美国受访者中，有76％的人饮食中无节制地饮食。超过一半的受访者表示，酒吧和饭店的侍应生为他们提供错误的食物，而37％的人将食品标签不当列为购买不正确产品的第二大常见原因。

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《Candy industry》 |2019年第2期|17-17|共1页
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Alyse Thompson;
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3. The influence of product attributes, consumer attitudes and characteristics on the acceptance of: (1) Novel bread and milk, and dietary supplements and (2) fish and novel meats as dietary vehicles of long chain omega 3 fatty acids. [J] . Cox D. N, Evans G, Lease H. J. Food Quality and Preference . 2011,第2期

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4. Marketing of Smart Products: An Empirical Investigation of the Interplay Between Consumer Perceptions,Smart Products,and a Transparency-Oriented Marketing Communication [C] . Dennis Schendzielarz, Sascha Alavi AMA Winter Academic Conference . 2020

机译：智能产品营销：对消费者感知，智能产品和透明度营销通信之间相互作用的实证调查
5. The power of consumer -to -consumer community (network) on the Internet: Consumer decision-making, product sales, and product diffusion [D] . Duan, Wenjing 2006

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6. Managing product variety on online platform: Consumer heterogeneity and diseconomies of scope [O] . Ganfu Wang, Xingzheng Ai, Li Zhong 2012

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Product variety, transparency can help consumers meet dietary needs

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