A merican Licorice Co. has unveiled a new packaging design for its Sour Punch product line. Introducing a brighter, more modern look, the packaging refresh arrives on the heels of the recently announced brand purpose, "Embrace Your Punch." This is a message about self-love and appreciating the differences in others with the goal of encouraging mutual respect and spreading kindness. The message: "Love what makes you unique, appreciate what makes others different" appears each package. Working alongside the branding and design experts at Kaleidoscope, the new packaging was an inclusive process that enlisted a panel of Sour Punch consumers to weigh in on the creative elements.
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