Ferrara builds on Trolli's quirky positioning with 'It's Trolli' campaign

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Ferrara builds on Trolli's quirky positioning with 'It's Trolli' campaign

机译：费拉拉（Ferrara）在Trolli的“ It's Trolli”活动中建立了怪异的定位

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Building on its positioning as "weirdly awesome," Ferrara Candy Co. brand Trolli has launched the dark and whimsical "It's Trolli" marketing campaign. "Cupboard," the first spot in a new creative campaign by Wieden+Kennedy Portland, takes fans into the cheerful, candy-filled land of Trolli. As a neon light in the darkness, Trolli transforms everything it touches into something bright, happy and sweet - for about the amount of time it takes to eat a gummy worm.

机译：费拉拉糖果公司（Ferrara Candy Co.）的品牌Trolli以其“非常棒”的定位为基础，发起了阴暗而异想天开的“ It's Trolli”营销活动。 Wieden + Kennedy Portland发起的新创意运动中的第一名“柜子”将粉丝带入了充满欢乐，充满糖果的Trolli。作为黑暗中的霓虹灯，Trolli可以将触摸到的所有东西转化为明亮，快乐和甜美的东西-大约花费了吃软糖蠕虫的时间。

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《Candy industry》 |2019年第6期|48-48|共1页
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Ferrara builds on Trolli's quirky positioning with 'It's Trolli' campaign

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