Moviegoers at the Marcus Theatre in Sturtevant, Wis., are met with an expansive lobby that overflows with traditional elegance — a grand piano anchors the scene, dim mood lighting hangs from the ceiling in a multi-circle design and plush furnitun dots the landscape. But after they get their tickets to the show and pass through the old-fashioned lobby, they reach a concession stand notable for its slew of new concepts. Cotton candy hangs on a stand on the counter, the confections are displayed on impulse-like racks in front of the traditional glass candy case and White Castle hamburgers are on the menu.
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