Safe seasonal selections

Crystal Lindell

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Safe seasonal selections

机译：安全的季节性选择

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Many of the new products debuted in February at the Winter Confectionery Efficient Program Planning Session (ECRM) in Atlanta looked to capitalize on proven new product launch strategies, be it brand leveraging, reinvigorated packaging or twists on successful flavors. Moreover, buyers on the other side of the table appear to favor the idea of "minimizing risk" in a recovering economy. The top three items scanned by buyers, as tracked by ECRM, were line extensions, including: Life Savers Candy Canes at number one, followed by Mini Airheads Holiday Band by Perfetti Van Melle and Ring Pop Christmas 4-count bag.

机译：许多新产品于2月在亚特兰大举行的冬季糖果高效计划规划会议（ECRM）上首次亮相，目的是利用成熟的新产品发布策略，无论是利用品牌，重振包装或扭转成功口味。此外，在桌子另一侧的买家似乎更喜欢在经济复苏中“将风险降至最低”的想法。根据ECRM的追踪，买家扫描的前三件商品是产品线扩展，包括：救生员糖果棒排名第一，其次是Perfetti Van Melle的Mini Airheads Holiday Band和Ring Pop Christmas 4支手袋。

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《Candy industry》 |2011年第4期|p.RC14|共1页
作者
Crystal Lindell;
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