Drawing on childhood memories like the penny candy counter at the local Five & Dime, the creation of the "Jelly Belly," or the irresistible "magic" of the sweetest commodity known to man, Chicago entrepreneur Terese McDonald aims to uncover personality connections of customers shopping at her Lakeview neighborhood candy emporium. McDonald, a former salesrnand training executive in the prestige beauty and luxury goods industry, refined her candy profiling technique while determining individuals' "selling personalities." She then used her findings to custom-tailor selling skills seminars for her team of more than 500 U.S. sales associates.
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