A funny thing happened on the way to sugar-free. Just when rising diabetes levels and concern over obesity lit a fire under sugar-free candy and chocolate sales, along came the Atkins Diet (and, perhaps more significantly, clinical studies supporting the Atkins Diet). The whole food industry seemed to redirect its R&D focus on reducing carbohydrates. Candy manufacturers were suddenly faced with a decision: jump on the low-carb bandwagon or stick with the slowly but steadily expanding sugar-free sector (or, probably unwisely, ignore both). Which option the majority will eventually choose is unknown. What is known is that the decision will be based as much or more on a company's marketing strategy than on its ability to create a good tasting sugar-free candy with today's sweetener options.
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