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Premium Positioning

机译:优质定位

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摘要

Andrei Korkunov didn't have any prior experience with chocolate when he opted to get into the confectionery business. Actually, one can almost say he was left literally holding the chocolates when a joint-venture effort Korkunov initiated dissolved during Russia's economic crisis in 1998. The 41-year-old entrepreneur and driving force behind A. Korkunov, a Moscow-based manufacturer of premium chocolates, had left the military in the early 1990s to pursue a career in business, getting involved in a variety of interests ranging from construction to foreign trade. Through those interests, Korkunov became involved with an Italian chocolate manufacturer.
机译:安德烈·科库诺夫(Andrei Korkunov)选择涉足糖果行业时,没有任何巧克力方面的经验。实际上,几乎可以说,在1998年俄罗斯经济危机期间科尔科诺夫发起的合资努力解散后,他实际上就只剩下巧克力。这位41岁的企业家,是莫斯科A. Korkunov制造商的推动力优质巧克力,在1990年代初离开军队从事商业事业,涉足从建筑到外贸的各种利益。通过这些兴趣,Korkunov参与了一家意大利巧克力制造商。

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