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Image of landscapes in ancient water towns—Case study on Zhouzhuang and Tongli of Jiangsu Province

机译：水乡古镇的景观意象—以江苏省周庄，同里为例

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摘要

Researchers in several disciplines and fields agree that the image establishing has both perceptual and affective evaluations. The paper comparatively analyzes the image of landscapes in ancient water towns held by 1619 tourists after the investigations of Zhouzhuang and Tongli of Jiangsu Province. Based on the elements of the image of urban landscapes, the perceptual/cognitive image of tourist landscapes in water towns is developed including path, node, landmark, important courtyard, district and edge. Particularly the important courtyard plays the great role on the perceptive image of tourists, however, the perceptual/cognitive images of the district and the edge are obviously weak. Meanwhile, the finding showed that the affective images of tourist landscapes in Zhouzhuang differ with those of Tongli by the method of paired comparison. The main reason is that the affective images are influenced by the impressive scenery spots. Furthermore, the commercialization of streets and pollution of rivers are easy to be functioned negatively.
机译：多个学科和领域的研究人员都同意，图像建立既具有感性评价又具有情感评价。通过对江苏省周庄市和通力县的调查，本文比较分析了1619名游客所持的古水镇风景。基于城市景观的图像元素，开发了水乡旅游景观的感知/认知图像，包括路径，节点，地标，重要的庭院，区域和边缘。特别是重要的庭院在游客的感知形象上起着很大的作用，但是，区域和边缘的感知/认知形象却很弱。同时，结果发现，采用配对比较的方法，周庄旅游景观的情感形象与通力有差异。主要原因是情感图像受到令人印象深刻的风景点的影响。此外，街道的商业化和河流污染很容易受到负面影响。

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