Exploring trust transfer between internet enterprises and their affiliated internet-only banks

Zhang Yun; Chen Xiaogang; Liu Xinhui; Zhu Nan

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Exploring trust transfer between internet enterprises and their affiliated internet-only banks

机译：探索互联网企业与其关联的仅互联网银行之间的信任转移

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Purpose With the development of information technology, there is a growing trend for internet enterprises in China to launch internet-only banks. This paper aims to explore how the brand trust in an internet enterprise is transferred to the initial trust in its affiliated internet-only bank and how such transfer affects adoption behavior of potential internet-only banking users.

机译：目的随着信息技术的发展，中国的互联网企业越来越多地推出仅互联网的银行。本文旨在探讨如何将互联网企业中的品牌信任转移到其附属的仅互联网银行的初始信任中，以及这种转移如何影响潜在的仅互联网银行用户的采用行为。

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来源
《Chinese Management Studies》 |2018年第1期|56-78|共23页
作者
Zhang Yun; Chen Xiaogang; Liu Xinhui; Zhu Nan;
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作者单位

Southwestern Univ Finance & Econ, Sch Business Adm, Chengdu, Sichuan, Peoples R China;

Southwestern Univ Finance & Econ, Sch Business Adm, Chengdu, Sichuan, Peoples R China;

Southwestern Univ Finance & Econ, Ctr Econ Res Western China, Chengdu, Sichuan, Peoples R China;

Southwestern Univ Finance & Econ, Sch Business Adm, Chengdu, Sichuan, Peoples R China;

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原文格式 PDF
正文语种 eng
中图分类
关键词
China; Trust transfer; Adoption; Internet-only banking;

机译：中国;信任转移;采用;仅互联网银行;

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Exploring trust transfer between internet enterprises and their affiliated internet-only banks

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