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Consumer behavior of rural migrant workers in urban China

机译：城市城市农民工的消费者行为

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摘要

In Chinese cities, rural migrant workers are usually considered consumers with the lowest purchasing power. Nevertheless, the younger generation of rural migrants, who are considerably better educated and higher paid than their predecessors, form a growing group of able consumers. The increased consumption demand and capacity of rural migrants have started to transform the commercial landscape of Chinese cities, potentially contributing to the country's transition towards a consumption-driven economy. Based on a 2012 survey in Jiangsu Province, this paper identifies four distinct consumer types among young rural migrant workers: conservative, balanced, frustrated and adventurous. Their different consumption behaviors are shaped not only by their financial capacities, but also by their family responsibilities and acculturation attitudes in the city. Despite the similar constraints faced by all young rural migrant workers, some are more eager to develop an urban lifestyle and identity through imitating the consumer behavior of urban natives, while others largely retain rural customs and habits, which are shared by older generation migrant workers. The findings point to the impact of social and institutional barriers on rural migrants' consumption in light of increased social inequality amid China's urban transition.
机译：在中国城市，农村农民工通常被认为是购买力最低的消费者。尽管如此，农村移民的年轻一代人比他们的前辈更好地受过教育和更高的报酬，形成了一个越来越多的能干消费者。增加的消费需求和农村移民能力已经开始改变中国城市的商业景观，可能导致该国对消费驱动经济的过渡。该论文根据2012年在2012年调查的基础上，鉴定了年轻农村农民工之间的四种不同的消费类型：保守，平衡，令人沮丧和冒险。他们的不同消费行为不仅由他们的财务能力而塑造，而且还由他们的家庭责任和城市的文化态度。尽管所有年轻农村农民工都面临着类似的制约，但有些人更渴望通过模仿城市当地人的消费者行为来发展城市生活方式和身份，而其他人则主要留住由老一代农民工共享的农村习俗和习惯。考虑到中国城市过渡，在社会不平等中，社会不平等增加了社会和机构障碍对农村移民消费的影响。

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  • 来源
    《Cities》 |2020年第11期|102856.1-102856.10|共10页
  • 作者

    Tang Shuangshuang; Hao Pu; Feng Jianxi;

  • 作者单位

    Nanjing Normal Univ Jiangsu Ctr Collaborat Innovat Geog Informat Reso Sch Geog 1 Wenyuan Rd Nanjing Peoples R China;

    Hong Kong Baptist Univ Dept Geog Kowloon Tong Hong Kong Peoples R China;

    Nanjing Univ Sch Architecture & Urban Planning Dept Urban Planning & Design 22 Hankou Rd Nanjing 210093 Peoples R China;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Consumer behavior; Rural migrants; Chinese youth; Precarity; Urban China;

    机译：消费者行为;农村移民;中国青年;Firmarity;中国城市;

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