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Cultural urban branding and creative cities: A theoretical framework for promoting creativity in the public spaces

机译：文化城市品牌和创意城市：在公共场所促进创意的理论框架

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In response to the fragmentation of individuals brought on by globalization, it is important to expand the positioning of the four quadrants of public space, based on cosmopolitanism, in order to re-establish the creativity of cities. By examining cases such as that of cultural urban branding at BMW-MINI, and Montreal's puppet theatre, which chose to adopt the methods of Bunraku for its displays, this paper points out a direction for the building of an urban strategic management system that will expand the city's capabilities. For creative cities, it is important to motivate people for implementing cultural urban branding by inserting balance into the process of expanding the four public spaces. Design and the arts can have integrativernfunctions for attaining this.
机译：为了应对全球化带来的个人分散化，重要的是，在世界主义的基础上扩大公共空间的四个象限的位置，以重新建立城市的创造力。通过研究宝马-MINI的文化城市品牌案例和蒙特利尔的木偶剧院等案例，这些案例选择采用文乐来进行展示，本文指出了建立城市战略管理体系的方向，该体系将扩大城市的能力。对于创意城市，重要的是通过在扩展四个公共空间的过程中保持平衡来激励人们实施文化城市品牌建设。设计和艺术可以具有综合功能来实现这一目标。

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