When asked, I told 'em it couldn't be done. And I wasn't alone. By last December, most manufacturers and distributors would have already fixed their marketing and promotional budgets for this year, and trying to get sales and marketing people to make any decision in January or early February... well, that just doesn't happen. Then there was the weather. In Ireland, for goodness sake! Surely March was far too early in the year for potential trade show visitors to venture forth, even if the event was indoors? After all, if it wasn't raining, it was most likely to be cold and windy. Besides, planning a decent trade show can easily take a professional team over a year, not the three short months remaining. And even then, running it is a full-time job. And that's without even considering all the health and safety rules and precautions, which adds both cost and time to the equation.
展开▼
