In July of this year, Coca-Cola European Partners (CCEP) set out its ambitions to recover all its packaging, with more than ever being recycled, and none ending up as litter. "At present, only 70 percent of the cans and 57 percent of the plastic bottles used each year are recycled," it stated when unveiling its new sustainable packaging strategy, adding: "CCEP believes these figures should be higher." It has therefore set out the key actions it will take, and the areas in which it will work with others to improve the recovery and recycling of drinks packaging, as well as help reduce littering, through three key areas of action. These are: 1 continuing to innovate to ensure its packaging is as sustainable as possible 2 investing in consumer communication to promote recycling and encourage behaviour change 3 championing reform of the UK recycling system to ensure more packaging is recovered and recycled.
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