Reducing complexity and optimising potential is the key focus of DS Smith's latest report The Power of Less, which details the challenges of managing packaging in the supply cycle. By applying supply cycle principles to packaging, where linear supply chains are replaced with circular processes and through carefully considered design and understanding of the full lifecycle, packaging can deliver tangible business benefits. The report generated plenty of debate, when launched at a recent industry event, particularly during a workshop session where we could further explore issues within it.
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