More than 10 years ago, in 2003, the UK's first large-scale doorstep recycling promotional campaign was undertaken across Devon under the name Don't Let Devon Go To Waste. Since that time we estimate that over £10m has been spent up and down the country on externally commissioned doorstep recycling promotional campaigns. For several years these campaigns were generally run alongside the introduction of new kerbside collection schemes, or additional materials collection services. They raised awareness of the new service and highlighted what householders were expected to do, in terms of separating and presorting specific materials.
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