The Long Road Back

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The Long Road Back

机译：漫漫长路

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The rise and fall of once famous brands is at the very essence of marketing folklore. What, like how come Pepsi is nicer than Coke, yet Coca-Cola is the market leader? Umm, not quite. More like how come famous brands like Glover Webb & Liversedge - and Lacre -fell from prominence as soon as new-kids-on-the-block Jack Allen and Johnston came on the scene? And why one-time municipal market leader Shelvoke & Drewry went from a 70 percent market share to total extinction in less than two decades.

机译：曾经著名品牌的兴衰是营销民俗的本质。像百事可乐比可口可乐更好，可口可乐是市场领导者又如何呢？嗯，不是。更像是当新兴的杰克·艾伦（Jack Allen）和约翰斯顿（Johnston）出现在现场时，格洛弗·韦伯（Glover Webb）和利弗斯（Liversedge）和拉克雷（Lacre）等著名品牌如何脱颖而出？以及为什么曾经的市政市场领导者Shelvoke＆Drewry在不到二十年的时间里就从70％的市场份额变成了完全灭绝的原因。

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《CIWM》 |2013年第augaappa期|26-2830|共4页
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The Long Road Back

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