London mayor, Boris Johnson, launched the latest Recycle for London campaign with a focus on the savings that the city could achieve through recycling more. The initiative intends to build on the £30m that Londoners saved in 2010 through increased recycling and sending less material to landfill. The Recycle for London campaign also aims to highlight that increased recycling efforts could help save as much as £320m by 201 5. The campaign will indicate that 80 percent of the average household bin could still be recycled but will also focus on thanking Londoners for their recycling efforts so far.
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