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CORPORATE SOCIAL RESPONSIBILITY- More than an excuse for firms to blow their own trumpet?

机译：企业的社会责任-不仅仅是企业吹响自己的号角的借口？

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摘要

I have been much taken by the concept of corporate social responsibility (CSR) as a means whereby progressive companies can exhibit their employment, environmental and societal responsibilities and still compete effectively in the commercial market. There are, however, those amongst us that would claim that CSR is not an opportunity for the manufacturing and retailing industry to make a truly philanthropic gesture but is being used as a cynical means of promoting the company and brand. In its purest sense, CSR is an indication of an organisation's commitment to the community, environment, business ethics, human rights, its workforce and the marketplace. Many companies are undertaking these responsibilities as part of their daily regime, in some cases they contribute directly to improved communications, recruitment or financial performance, while in others they are a response to legislative demands.
机译：公司社会责任（CSR）概念使我很受启发，因为它使先进的公司可以发挥其就业，环境和社会责任，并仍能在商业市场中有效竞争。但是，有些人认为企业社会责任不是制造和零售业做出真正慈善举动的机会，而是被用作推销公司和品牌的愤世嫉俗的手段。从最纯粹的意义上讲，CSR表示组织对社区，环境，商业道德，人权，员工队伍和市场的承诺。许多公司将这些职责作为日常工作的一部分，在某些情况下，它们直接有助于改善沟通，招聘或财务绩效，而在另一些情况下，它们是对立法要求的回应。

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