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Solar products for poor rural communities as a business: lessons from a successful project in Uttar Pradesh, India

机译:面向贫困农村社区的商业太阳能产品:印度北方邦成功项目的经验教训

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摘要

Can sales of solar products and services be a commercially viable business in poor rural communities? Although enthusiasm for off-grid electrification among researchers and practitioners is widespread, the determinants of commercial success in this domain remain poorly understood. This article reports results and lessons from a successful field project in Uttar Pradesh, India. In collaboration with a local social enterprise, Boond Engineering and Development, a small investment of USD 5000 was made to establish an energy center in the Unnao district of the state. The energy center became profitable immediately and generated seven dollars of business in solar home systems for every dollar invested during the 6-month evaluation period. Factors contributing to the success of the project included robust marketing, a strong banking partnership, the high quality of products, and continuous evaluation of staff performance. Challenges to sales of solar products included a bias in sales toward large solar home systems, the limited access to finance for poor households, and access to working capital. Overall, the energy center model holds considerable promise for alleviating energy poverty in rural India on a large scale.
机译:在贫困的农村社区中,太阳能产品和服务的销售能否在商业上可行?尽管研究人员和从业人员对离网电气化的热情很普遍,但是在这一领域商业成功的决定因素仍然知之甚少。本文报告了在印度北方邦成功开展的实地项目的成果和教训。与当地社会企业Boond Engineering and Development合作,投资了5000美元,在该州的Unnao区建立了一个能源中心。能源中心立即开始盈利,并在6个月的评估期内,每投资1美元,就会在太阳能家用系统中产生7美元的业务。促成项目成功的因素包括稳健的营销,牢固的银行合作伙伴关系,高质量的产品以及对员工绩效的持续评估。太阳能产品销售面临的挑战包括大型太阳能家用系统的销售偏向,贫困家庭获得融资的机会有限以及获得营运资金。总体而言,能源中心模式在缓解印度农村地区的能源贫困方面具有广阔的前景。

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