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Voluntary citizen participation in carbon allowance markets: the role of norm-based motivation

机译：自愿公民参与碳配额市场：基于规范的动机的作用

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摘要

The results from a semi-experimental study of Swedish students' stated willingness to purchase emission allowances for carbon dioxide are presented. Drawing heavily on recent developments in the literature on integrating norm-motivated behaviour into neoclassical consumer theory, it is assumed that individuals have a preference for maintaining a self-image as a responsible (and thus norm-compliant) person. The results indicate that students' willingness to purchase carbon allowances is determined by both price and the presence of norms: those who feel personally responsible for contributing to reducing climate damages also appear more inclined to buy allowances. The empirical findings are consistent with the notion that a person's beliefs about others' stated willingness to purchase carbon allowances imply improvements in their own self-image and ultimately behavioural change. This suggests that information campaigns that attempt to influence beliefs about others' intentions could promote 'green' consumer behaviour in the carbon allowance market. Such (stated) behaviour also appears to be influenced by a person's awareness of the problem of climate change and their beliefs about their own ability to contribute to solving it. Policy relevance Although there is a concern that public goods such as reduced climate change may be under-provided in the free market, individual concern for the environment occasionally has profound impacts on consumer choice and voluntary action. This research suggests that information campaigns that attempt to influence beliefs about others' intentions could promote 'green' consumer behaviour in carbon allowance markets. Publicly-provided information about the impacts of climate change and the ways in which these damages stem from individual choices could also induce this type of behaviour.
机译：给出了瑞典学生表示愿意购买二氧化碳排放配额的半实验研究结果。大量借鉴文献中有关将规范动机的行为整合到新古典消费者理论中的最新进展，假定个人更倾向于维持作为负责任的人（因此符合规范）的自我形象。结果表明，学生购买碳配额的意愿取决于价格和规范的存在：那些对减少气候损害做出个人责任的人似乎也更倾向于购买碳配额。实证结果与以下观点一致：一个人对他人表示的购买碳配额的意愿的信念暗示着他们自身形象的改善，最终是行为改变。这表明，试图影响人们对他人意图的信念的信息运动可以促进碳配额市场中“绿色”消费者的行为。这种（陈述的）行为似乎也受一个人对气候变化问题的认识以及他们对自己解决气候变化能力的信念的影响。政策相关性尽管在自由市场上人们担心公共物品（例如减少的气候变化）可能得不到充分的提供，但个人对环境的关注有时会对消费者的选择和自愿行动产生深远影响。这项研究表明，试图影响人们对他人意图的信念的信息运动可以促进碳配额市场中“绿色”消费者的行为。公开提供的有关气候变化影响以及这些损害来自个人选择的方式的信息也可能引发这种行为。

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