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A public health frame arouses hopeful emotions about climate change A Letter

机译：公共卫生框架引起人们对气候变化的希望情绪

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Communication researchers and practitioners have suggested that framing climate change in terms of public health and/or national security may make climate change more personally relevant and emotionally engaging to segments of the public who are currently disengaged or even dismissive of the issue. To evaluate these assumptions, using a nationally representative online survey of U.S. residents (N = 1,127) conducted in December, 2010, we randomly assigned six previously identified audience segments on climate change to one of three experimental conditions. Subjects were asked to read uniquely framed news articles about climate change emphasizing either the risks to the environment, public health, or national security and the benefits of mitigation and adaptation-related actions. Results show that across audience segments, the public health focus was the most likely to elicit emotional reactions consistent with support for climate change mitigation and adaptation. Findings also indicated that the national security frame may possibly boomerang among audience segments already doubtful or dismissive of the issue, eliciting unintended feelings of anger.
机译：传播研究人员和从业人员建议，从公共卫生和/或国家安全的角度来考虑气候变化，可能会使气候变化更贴近个人，并在情感上吸引那些目前对此问题不甚了解或不屑一顾的公众。为了评估这些假设，我们使用2010年12月对美国居民进行的全国代表性在线调查（N = 1,127），将先前确定的关于气候变化的六个受众群体随机分配给三个实验条件之一。要求受试者阅读有关气候变化的独特框架新闻文章，强调对环境，公共健康或国家安全的风险以及与缓解和适应相关的行动的好处。结果表明，在不同的受众群体中，关注公共卫生的行为最有可能引起与缓解和适应气候变化的支持相一致的情绪反应。调查结果还表明，国家安全框架可能会在已经对该问题产生怀疑或不屑一顾的听众中回旋，引起意想不到的愤怒情绪。

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