An Opportunity Analysis Framework for Apparel Retailing in India: Economic, Social, and Cultural Considerations for International Retail Firms

Mansi Batra; Linda Niehm

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An Opportunity Analysis Framework for Apparel Retailing in India: Economic, Social, and Cultural Considerations for International Retail Firms

机译：印度服装零售的机会分析框架：国际零售公司的经济，社会和文化考虑

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Despite seemingly large market potential, little is known about the scope of opportunities and threats for international apparel retailers seeking to enter the growing Indian retail arena.A low level of organized retail penetration, coupled with an ineffective supply chain, characterizes the infrastructure of the Indian retail industry.Analysis of the current state of Indian retail, along with opportunities and threats to growth, would have immense significance for international retailers vying to enter the Indian market.This paper presents a conceptual framework that offers advice for international corporations regarding successful entry and sustainability in India. Using a metatheory approach, a series of testable propositions are presented in relation to opportunities for international retail development in the Indian apparel retail sector. Propositions are guided by theoretical perspectives from Rostow (1960) and Dunning (1988,1993,1995). Discussion and implications of the resulting opportunity analysis framework are presented for both academic researchers and retail practitioners.

机译：尽管看似巨大的市场潜力，但对于寻求进入不断发展的印度零售领域的国际服装零售商而言，机遇和威胁的范围知之甚少。有组织的零售渗透率较低，加上供应链效率低下，这是印度基础设施的特征零售业。分析印度零售业的现状，以及增长的机会和威胁，对于竞争进入印度市场的国际零售商具有巨大的意义。本文提出了一个概念框架，为国际公司成功进入和进入印度市场提供建议。印度的可持续发展。使用一种元理论方法，提出了一系列有关印度服装零售领域国际零售发展机会的可证明命题。罗斯托（1960）和邓宁（1988,1993,1995）的理论观点指导了命题。对学术研究人员和零售从业人员都介绍了由此产生的机会分析框架，并进行了讨论。

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《Clothing & textiles research journal》 |2009年第4期|287-300|共14页
作者
Mansi Batra; Linda Niehm;
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作者单位

Iowa State University;

Iowa State University;

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原文格式 PDF
正文语种 eng
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关键词
international retailing; Indian apparel retail; Dunning's theory; theory development; metatheory;

机译：国际零售;印度服装零售;邓宁的理论;理论发展;元理论;

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An Opportunity Analysis Framework for Apparel Retailing in India: Economic, Social, and Cultural Considerations for International Retail Firms

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