Vertical. Horizontal. Cross-pollinating. Inline. Vignette. There are as many terms for merchandising as there are theories on what works. Truth is, there is no "right way." Understanding your options, however, can help you make the best display decisions that make your products sell and set you apart from the competition. Most retailers swear by vertical merchandising, which simply means grouping like items together in an up and down column, with large things on the bottom and small things up top. For a scrap-book endcap, you may opt to do two columns of stickers, followed by a column of packaged ribbons, with paper below. When you merchandise vertically, you achieve an at-a-glance advantage; customers see a little bit of everything in the presentation simply by looking at eye level from left to right.
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