Digital textile printing began its journey in the early 1990s and in the early stages, many doubted its viability and chances of success. The reason behind this was that the demands of the textile applications are extreme. Almost 15 years since its evolution and in the face of such odds digital textile is still growing. It is estimated that the total textile printing market is valued at $86 billion with digital printing accounting for around 3% (1.2 billion m~2). In the industry so far pace of technology adoption, market and the supply chain challenges have kept it from going truly mainstream. Primarily flatbed and rotary screen printing, have dominated the textile printing market for decades. But with recent developments providing stability and speed to the technology and the bottlenecks being gradually overcome, digital textile printing is on its way to displace a market share of the traditional printing methods. Recent studies indicate that digital textile printing is progressively growing worldwide and volumes are expected to grow to 1.4 billion m~2 by the end 2017.
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