A new survey conducted by leading nonwovens player DuPont reveals a growing understanding of "green" products among urban Chinese consumers. Seventy per cent of those questioned expressed confidence in the environmental claims of green products. The findings reflect the potential for green products in the world's largest consumer market and how this demand could help China meet its sustainability targets. In the DuPont China Green Living Survey: Consumer Awareness and Adoption of Biobased Products, the company found that a majority of Chinese consumers are likely to purchase apparel, personal care, hygiene and household products made from biobased ingredients that offer environmental benefits.
展开▼
