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On Measures of Message Elaboration in Narrative Communication

机译:论叙事传播中的信息加工手段

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This study assesses and compares two forms of measurement instrument for messagernelaboration in narrative communication research: self-report vs. thought-listing. The validityrnof the two forms was investigated in a nomological network consisting of need forrncognition, message sensation value, identification, transportation, parasocial interaction,rnrisk perception, and behavioral intention. Reliability was also examined. Results showedrnthat the self-report form might be better when the focus was on entertainment-relatedrninformation, while the thought-listing form might be more advantageous for persuasiverninformation. Implications for narrative communication and future research were discussed.
机译:这项研究评估和比较了叙事传播研究中用于信息交流加工的两种测量工具:自我报告与思想清单。这两种形式的有效性是在一个由需求认知,信息感知价值,识别,运输,超社会互动,风险感知和行为意图组成的法理网络中进行研究的。还检查了可靠性。结果表明,当关注娱乐相关信息时,自我报告形式可能会更好,而思考列表形式可能更有利于说服性信息。讨论了叙事传播和未来研究的意义。

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