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首页> 外文期刊>Communication Quarterly >From the 'Ayotte Evasion' to Rejecting Trump: Senator Kelly Ayotte’s Post-Crisis Discourse of Renewal
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From the 'Ayotte Evasion' to Rejecting Trump: Senator Kelly Ayotte’s Post-Crisis Discourse of Renewal

机译：从“逃避阿约特”到拒绝特朗普：凯利·阿约特参议员的危机后复兴讨论

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摘要

This analysis examines the separation strategies and post-crisis discourse of renewal efforts of Republican Senator Kelly Ayotte during the 2016 election. Ayotte initially used a separation strategy to suggest that she “supported” the Republican nominee but did not “endorse” Donald Trump. After she disavowed Trump following the Access Hollywood scandal, Ayotte focused her renewal efforts on mitigating the damage from previously supporting Trump while creating a positive image for voters as an independent voice in the Senate. While Ayotte was ultimately unsuccessful in retaining her Senate seat, this article argues Ayotte’s renewal discourse was effective. During her debate performances, Ayotte effectively linked her opponent to Hillary Clinton and visualized her future as a U.S. senator that would stand up for New Hampshire citizens. Implications are drawn concerning how political candidates can adopt renewal discourse when attempting to mitigate the damage from a crisis by visualizing a positive future.
机译：这项分析研究了共和党参议员凯利·阿约特（Kelly Ayotte）在2016年大选期间的重建工作分离策略和危机后话语。阿约特最初使用分居战略来建议她“支持”共和党候选人，但不“赞同”唐纳德·特朗普。在她因访问好莱坞丑闻而拒绝特朗普后，阿约特集中精力进行缓解工作，以减轻先前支持特朗普的损失，同时为选民树立正面参议员的正面形象。虽然Ayotte最终未能保留她在参议院的席位，但本文认为Ayotte的续约言论是有效的。在辩论表演中，阿约特有效地将对手与希拉里·克林顿联系了起来，并将她的未来形象化为美国参议员，将为新罕布什尔州的公民提供支持。这暗示了政治候选人在试图通过形象化积极的未来来减轻危机造成的损害时如何采用更新话语。

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