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首页> 外文期刊>Communication Quarterly >Exploring Subtext Processing in NarrativePersuasion: The Role of EudaimonicEntertainment-Use Motivation and aSupplemental Conclusion Scene
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Exploring Subtext Processing in NarrativePersuasion: The Role of EudaimonicEntertainment-Use Motivation and aSupplemental Conclusion Scene

机译：探索叙事说服中的亚文本处理：Eudaimonic娱乐使用动机和补充结论场景的作用

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The extended elaboration likelihood model argues transportation reduces embedded message processing, but this study reasoned people with eudaimonic entertainment-use motivation would process narrative subtexts. A conclusion scene reiterating intended messages was expected to facilitate persuasion. Subjects were randomly assigned to watch a drama about organ donation, with or without a conclusion scene. The intended messages were not persuasive. Nonetheless, this study provides insight into narrative transportation processes. Transportation did not inhibit subtext processing, and there was a marginally significant interaction between eudaimonic motivation and conclusion scene on an unintended message: Eudaimonic motivation negatively predicted doctor mistrust in the no-conclusion condition.
机译：扩展的阐述可能性模型认为运输减少了嵌入式消息的处理，但这项研究认为具有娱乐性使用动机的人会处理叙述性的潜台词。总结现场重申了预期的信息，有望促进说服。随机分配受试者观看有关器官捐赠的戏剧，无论有无结论场面。预期的消息没有说服力。但是，这项研究提供了对叙事性运输过程的见识。运输并没有抑制潜台词的处理，并且在意想不到的信息上，eudaimonic动机和结论场景之间存在很小的显着相互作用：eudaimonic动机在无结论的情况下负面地预测了医生的不信任。

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